Google CE Retail Store

Located in the new Mountain View headquarters, the Google Store is designed to activate curiosity and educate the public about the company’s hardware offerings and design process. A sinuous, spine-like sculptural installation winds through the space, providing a 120-foot-long continuous interactive display. The design is inspired by the contrasting forms of the surrounding context—the fluidity of San Francisco Bay’s Northerly estuaries and the man-made grids of the urban fabric. With a focus on human physiology and interaction, the spine engages the user at multiple heights and scales to promote discovery with drawers to open, informative visual graphics, and 3D interactive displays.