Google Store, Williamsburg

In the heart of Brooklyn NY, this renovated brick industrial structure provides a highly interactive retail environment that doubles as a sculptural installation and a bespoke presentation of Google’s most current products.

Building on the design concept established in the flagship Google Store, Mountain View, a constellation of suspended wooden vitrines artfully showcases the store’s offerings, inviting customers to engage, learn and explore. This “Cabinet of Curiosities,” is composed of a series of highly adaptable componentized boxes that can be quickly edited to house a variety of product display scenarios. An array of interaction tables work in tandem with the vitrines, bending to encourage circulation and also to enhance both intimate and communal engagement with the products.